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Web Migration and Online Presence


Moving a business website can be intimidating and time consuming. It can also be an exhilarating opportunity to update your brand. Goal: migrating Realtors from a leading Bay Area agency to new websites on a new hosting platform.


Leveraging Sereno Group’s strong existing brand, Realscout’s innovative search capability, and Gutensite’s custom site designs, the focus was on assessing and implementing individual updates. Content was mapped for the new websites, and custom graphics created. Domains were redirected from previous hosts, and email accounts created when needed. Realtors were also armed to enable them to do their own updates through phone and email coaching sessions.

Several agents seized the opportunity to refresh their personal brand. In addition to migrating their websites, a number of Realtors requested SEO, analytics, and/or social media plans to enhance their online presence.


The Realtors were able to migrate to the new platform easily and without taking a great deal of time away from their real estate work. Realscout and Gutensite benefitted from working with a trained implementer. The result was having more sites up and running, faster, and overall improved web presence.